The Age Old Question

One of the things that many parents ask me is when they should stop breast feeding their children. The answer is actually dependent of the child. But watch this video below for more guidance.

Information On Dividend Yield

The stock market is often looked at a place where the prices go up and down.

However, there is more to investing than just looking at those numbers. While those numbers play a role and do illustrate the current value of the stock, there are underlying figures that have to be accounted for as well.

These numbers include the “dividend yield” because it has an extended benefit to offer financially. Let’s take a look at what this yield is all about and why investors like Stony Brook Securities pay attention to it while they are investing one way or the other.

What Is It in Finance?

The dividend is a figure used to represent how much the company pays back to its shareholders during a set period for investing in them.

While the dividend yield is a ratio that is developed to illustrate how much of the share price is being paid in the form of dividends to shareholders. The formula is Annual Dividends Per Share/Price Per Share.

Benefits of Dividend Yield

So, why do people or investors want to know this figure? Why are they calculating it in the first place? This is the question most beginners will ask as they start to note down this figure with major companies around the world.

The premise of the dividend yield is to illustrate how much money you are getting per dollar spent on the share. This will tell you whether you are getting a good return on investment or not. Remember, the regular share price is just one part of the puzzle.

You will want something that provides real value in the short-term too. This is where the yield helps in clarifying how things are going and what adjustments might have to be made moving forward. It can also shed light on how the company is doing as a whole.

What Is Direct Mail And Should You Include This In Your Marketing Strategy?

Businesses these days take advantage of sending e-mails to generate leads, follow-up with prospects and sales – but often, we may hear others include direct mail in their strategy. What is it and should you also include this?

Unlike electronic e-mails, direct mail is the form of sending letters, promotional and marketing materials, even postcards as part of their marketing strategy. This may include sending thank you letters to your past and loyal customers or sending some materials to engage a prospect.

Advantages of Direct Mailing

– Your chances of getting a positive response are higher if your mail is well-written, and is targeted to the right audience.

– If you’re sending mail to a larger group, bulk mailing costs cheaper as compared to sending regular emails.

Disadvantages of Direct Mailing

– Home, business owners and consumers in general “typically” throw away direct mail.

– As compared to sending e-mails, this method is a little bit costly, especially if your campaign doesn’t give you good results.

So, is direct mail for your business? While the fact that some companies have generated sales through this method, some factors need to be taken into consideration. List of elements/examples where direct mail can be effective may include but are not limited to:

Ad: Physician email lists for sale

– Sending potential prospects/customers your product catalog. Let people out there know what you have to offer. You may also want to include a voucher they can use if they want to purchase.

– If you’re sending out special offers or discounts, direct mail might work fine for you – given the fact that the location your business is in the location that you’re targeting.

– People love receiving samples, and if budget is not a hindrance, this can be an excellent way to get your product out to your market, especially if it’s a great one.

– If you’re a new business, direct mail can help spread the news and let people be introduced to you.

With the proper understanding and implementation, sending a direct mail can significantly help business like healthcare mailing list, big or small. Understand your market, set goals and learn how you can utilize this strategy to reach out to your audience. Understand what they want, what their needs are and take it from there.