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The Krispies Hit the Fan in California

October 28th 2009 by Dr.MOZ in Food Fun, Healthy Kids

Now I don’t know about you, but when I’m feeling run down and need a quick boost to the immune system…I pour myself a big bowl of chocolatey, sweetened rice cereal full of processed sugars and partially hydrogenated vegetable oil. Well…maybe not, but if you see a box of Cocoa Krispies by Kellogg’s in the supermarket you might be led to believe that

it’s full of nutrition and a responsible choice for help building your child’s immunity.

According to a letter sent yesterday, San Francisco’s attorney general wants to see the scientific research backing the immunity-builder claims. I think we all know that the eventual response will include references to vitamins falling somewhere at the bottom of the ingredients list, and these vitamins are known to build your immune system. While waiting for the official response from Kellogg’s, perhaps we should take a look at the top 7 ingredients in Cocoa Krispies.

1. Rice
2. Sugar
3. Cocoa Processed with Alkali
4. Semisweet Chocolate (Sugar, Chocolate, Anhydrous Dextrose)
5. Partially Hydrogenated Vegetable Oil (One or More of: Coconut, Soybean and/or Cottonseed)
6. Salt
7. Malt Flavoring

So what do you think parents, should we hold corporations accountable for their advertising tactics or brush them off as harmless marketing campaigns? Oh by the way, those Baby Einstein videos purchased between June 5th, 2004 and September 4th, 2009 may not have made your kids any smarter. If you thought they actually would make your child a genius, Disney is now offering credit or a full return for the current retail value of $15.99 for submissions postmarked by March 4, 2010.

By the way, did I mention that new daddy T-shirts by Dr.MOZ make new fathers 39% more attractive? Studies also show that these shirts are a great way to boost diaper change participation among men aged 18-59. These are preliminary studies, but I’ll be sure to get back to you when I’m done crunching the final numbers here at the lab.

Have fun and stay healthy,
Dr.MOZ

> Kellogg’s tip thanks to FoodPolitics.com!

5 Responses to “The Krispies Hit the Fan in California”

  1. sb Says:
    October 29th, 2009 at 3:19 am

    Now who will be the stupid one ignoring such a delicious & tasty food enriched with the nutrients, I’m sure not one of those guys! Really the brand name “Kellogg’s” is sufficient for the quality of this food!

  2. Andrew Says:
    October 29th, 2009 at 3:56 am

    If people get satisfaction from the product, then it will definitely be a hit whether it would be California or any other part of the world.

  3. Dennis Says:
    October 29th, 2009 at 8:07 am

    Great post. Maybe i will try to buy this Krispies for my kids.

  4. Dr.MOZ Says:
    October 29th, 2009 at 11:33 am

    They are definitely tasty, but I’d take the “immunity” claims with a grain of salt…or should I say a grain of sugar? ;) If your kids insist on eating sugar cereals, you might want to give them the option to try the cereal for dessert in place of cookies or ice cream. They’ll make the association (sugar cereal = “sometimes food”) and they’ll quickly lose the infatuation with the colorful cereals because they won’t taste nearly as good as whatever they gave up for dessert.

    ~ Dr.MOZ

  5. Luigi Kamna Says:
    November 20th, 2009 at 8:59 pm

    It’s called common sense guys!

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